Burnside Telecom: Fixed Cellular Phones and Terminals



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for Taxi & Private Hire

Burnside 'Follow Me'™ On The Road

The Problem

All calls to your company come in on your landline. However, you are frequently out of the office visiting customers or travelling. So you are dependent on your mobile phone whilst you are out. You don't want to reveal your mobile number to the public, because you also use it for personal calls and text messages. You may also wish to give the impression that the office is always manned (even if it isn't).

So you have a choice: you either connect an answer machine to your landline or use a voice-mail service. Either method creates problems for you. You have to go back to your office to retrieve messages or, even if you can pick up messages remotely, most of your customers are now phoning your competitors because they can never get to speak to you.

If you decide to divert your landline calls to your mobile, the first problem is that you can only set up and change the divert using the telephone in your office. The second problem is that you can probably never remember the special set up codes. The third problem is that you have to pay a quarterly fee for the divert service, and worst of all you have to pay on average 16p a minute in the UK during peak hours for the forwarded call. If your company uses a non-geographic number beginning with 08, you are probably paying more than 30p per minute to have your call diverted by the service provider.

On some landline networks, diverted calls take a long time to get through, and some callers get so confused by the different ringing tones that they hang up, thinking that they've got a wrong number.

The Solution

Here's how the Burnside Follow Me™ solves all of your problems.

Using the keypad on your landline phone and the clear display on the Burnside cellular terminal, you enter the number to which you want your calls forwarded. When you are out of the office, you can send a text message from your mobile phone to your Burnside to change or cancel this number, so if you need someone else to cover for you on their mobile, or you change shift with another driver, you can set it up any time, anywhere.

Once you've set up the divert, calls will follow you, wherever you are. Callers get through to you quickly in about 5 rings, and all the caller hears is a single ringing tone so no-one hangs up. Your mobile phone number stays confidential.

To increase the chances of a real person answering incoming calls you can have your office phone ring even when calls are being forwarded. This is really useful, especially if you forget that you have diverted calls from your office phone. Whoever picks up first takes the call.

Follow Me Diagram

Now here's the really clever bit. If the SIM in your Burnside Follow Me™ is on the same network as your mobile phone and you choose to use one of the new group tariffs from your mobile operator, then calls from your Burnside Follow Me™ to your mobile can be unlimited and not cost you a penny more than your monthly mobile rental. Alternatively, you could choose a tariff that gives you more inclusive call minutes than you normally use.

You can now call your office back at no incremental cost to you. No more call divert service rentals, no more expensive call charges from landline networks for diverted calls. Follow Me is an option available for the Burnside T941 fixed cellular terminal.

See also Case Study #5, which provides further guidance on tariff selection for Follow Me.